Gangnam certainly lives up to it's overhyped repute as the "Beverly Hills of Korea". While the rest of the country is driving Hyundais, KIAs and other Korean made vehicles, Gangnam's residents strive to drive the finest foreign cars. Seeing a BMW or Mercedes is about as common as seeing a bicycle on the streets of Amsterdam. For the lowly pedestrian that may get in their way on the crowded streets of my neighborhood they will be the recipient of a honk or perhaps even a little love tap from the bumper, as some of my acquaintances have learned. I have never seen so many luxury vehicles per capita anywhere else in the world. There is a Ferrari and Porsche dealership only a short walk from my apartment. Ironically, the apartments that many of these affluent drivers live aren't much bigger than my small studio apartment.
Indeed, the cost of living of living in Gangnam sets it far apart from other places in Seoul, certainly with other places in Korea. The monthly rental for a one room studio apartment probably ranges from $500-$1000. If you are looking to buy an apartment the median price is going to set you back $700,000. Housing is just one of the things you will notice about Gangnam. Food is much more expensive in Gangnam. The Korean BBQ that costs you 8,000 won (8 dollars) will probably costs you 10,000 won (10 dollars) in Gangnam. The 15,000 won and hour rate for noraebang (karaoke room) will costs you at least 20,000 won in Gangnam. Money aside, Gangnam is a major draw to the young and aspiring Korean. Gangnam is a symbol of money in Korea and money is of the utmost importance to Koreans, especially the Seoulite.
Personally, I didn't come to Seoul for the Gucci, Luis Vutton and Ferraris. I am not really drawn to the clubs and nightlife. I just happened to land a job here that placed me close to where my girlfriend works. There are certainly things that I dislike about Gangnam. However, there are things that I find so convenient about it. Just within walking distance from me are several Seoul hotspots. I am certainly thankful to have the COEX (large underground shopping mall), the beautiful Bongeunsa Temple, Seolleung Joseon Burial Tombs near me. Not to mention the endless variety of food and shopping that can be found here. Living in Gangnam has also been a convenient experience for me.
My Street
Just around the corner from my street
Near Gangnam Station
Seolleung Station, the closest station to my apt.
Gangnam crowds
Every once and a while a good musician has a concert here.
The remnants of "Gangnam Style" still echo in the streets
Seolleung Tombs offer some quiet and solitude from the busy streets
Seolleung Tombs in winter
Bongeunsa and the World Trade Center/COEX in the background
Bongeunsa in fall
